Pipe's Expansion Empowers Global Markets

In an interview with our sister publication FinTech Magazine, Pipe discusses its ambitious expansion plans and the growing traction of its embedded working capital solutions.

The fintech has carved out a distinctive position in the working capital market through its pre-approved underwriting approach, which the company says delivers exceptional customer experiences for small and medium-sized businesses.

“Using our underwriting engine and giving them pre-approved offers so that when they actually see that offer, 98% of the time they're going to get that amount,” explains Amy Loh, CMO at Pipe.

“That's a really good customer experience. They don't have to deal with any sort of denials or getting rejected.”

This streamlined approach has proven particularly effective in serving what the company identifies as a chronically underserved market segment.

SMBs represent “the most underserved segment worldwide, not just in the US but also in the UK and other parts as well,” making working capital accessibility a critical pain point that Pipe aims to address.

Partner Strategy Enhances Conversion Success

The company's embedded finance strategy provides promising outcomes, especially through its partnership with GoCardless.

High attach rates are observed consistently with new partnerships initiated, while conversion metrics show continuous improvement over time.

“We see attach rates really high when we kick something off, kick off a new partnership,” Amy notes. “Even with GoCardless and into the embedded UI, as they send us new merchants, we're seeing the conversions continue to improve all the time.”

Repeat usage indicates a strong product-market fit, with 40% of GoCardless merchants already taking a repeat advance.

This recurring activity creates cumulative benefits for platform partners, while Pipe becomes a de facto line of credit for businesses.

“They really like this product offering and they're continuing to come back and draw down more capital, giving the platform additional benefits every time their customer draws, and we're acting like a line of credit for them,” Amy explains.

Accelerating International Growth

Pipe's international rollout progressively advances in 2025, finalising the UK launch last year and entering Canada earlier this year.

Australia is the next destination, with a launch planned before year-end. This geographic diversification is crucial for effectively serving global customer bases of partners.

The technical architecture allows for efficient multi-market deployment, described by Amy as a key competitive edge. “That's really the beauty and the benefit of Pipe - with a single integration you can launch in multiple geos,” she explains.

Looking to the future, the company has plans for further expansion into the European Union next year, along with entering Asian markets including Japan.

This international growth strategy reflects both the global nature of the SMB funding gap and Pipe's ambition to support partners wherever their customers operate.

“As we sign on new partners, we really want to be able to serve them where their customers are,” Amy concludes, highlighting how geographic expansion remains closely tied to partnership development and customer demand.

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