Who is Apollo Insurance's new VP Partnerships, Mark Fujita?

Apollo Insurance has named experienced insurance industry executive Mark Fujita to grow out its partnership strategy – but who exactly is the new hire?

Canadian online insurance provider Apollo Insurance has announced the appointment of Mark Fujita, who will take up the role of VP of Partnerships.

It’s a role that will see him expand Apollo’s footprint, providing fully digital renters’ insurance programmes to multi-family landlords across Canada. Renters’ insurance has become particularly popular in recent times; as fewer people buy their own homes and more people rent, it can help protect both landlords and tenants in the event of unexpected damage or loss.

Reacting to Fujita’s appointment, the founder and CEO of the Toronto-based digital insurer says: “We’re excited to have Mark join the APOLLO team, as we accelerate our growth in our partnerships division.

“Now that we have built an end-to-end insurance compliance tool that integrates with existing property management workflows and tools, Mark is joining us at the perfect moment to help solve a real pain point for one of the largest segments of the Canadian economy.”

Who is Apollo Insurance’s latest hire?

Partnerships are a vital way for insurtechs to seal much-needed scale and help realise the potential of their insurtech solutions, so Fujita’s job will be an important one within the industry. But who exactly is their newest member of staff?

An experienced insurance industry executive, Fujita was most recently VP Business Development at Sonnet Insurance, a fully digital Canadian home and auto insurer. This will give him plenty of transferable expertise at Apollo Insurance, which is doing something very similar to Sonnet.

At Sonnet, Fujita was responsible for developing and executing growth strategies designed to acquire, engage, grow and retain target customers. He developed go-to-market strategies for new products and services, Apollo says, and identified and negotiated strategic partnerships and ecosystems to drive business value, grow revenue, and build the insurer’s digital brand. Prior to Sonnet, Fujita worked at TD Insurance, Sun Life, Canada Life, and IBM.

“Apollo is uniquely positioned in the Canadian market,” Fujita says. “With our innovative approach to both technology and insurance, I’m excited to leverage my embedded insurance experience in the property management space.”

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