MoEngage sees rapid adoption of its AI-powered solution
- MoEngage has been recognised as a Leader in the new ‘2020 Gartner Magic Quadrant for Mobile Marketing Platforms’ report
- MoEngage sees rapid adoption of its AI-powered, insights-led customer engagement solution by financial services firms
MoEngage, the leading insights-led customer engagement platform, announced that it has been named a “Leader” in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms report. A complimentary copy of the .
MoEngage has achieved rapid adoption and growth of its AI-powered, insights led platform by large financial services and fintech brands across the globe. Global companies and mobile-first brands including Ally Financial, Mashreq Bank, CIMB Bank, and ClearGate, leverage MoEngage’s platform to gain rich intelligence and engage their customers across their lifecycle.
As the world becomes increasingly more digital and mobile-first, consumers expect seamless online interactions in all aspects of their lives – banking being a core area. Delivering a great customer experience both offline and online is a priority for financial services organisations. From leveraging omnichannel communication strategies to creating more personalised experiences, financial services firms are striving to deliver an in-context message at the right moment on the individual’s preferred channel. Getting to this ideal digital state across channels (like email, SMS/text, mobile app, website, push, voice, and more) requires looking past legacy technologies and constraints and adopting an AI-powered insights-led customer engagement platform.
“Today’s consumers demand a consistent, individualised experience across channels, with content in context. To meet these expectations, brands need to understand the series of moments that make up each customer’s journey and create a personalised, yet frictionless, customer experience,” said Raviteja Dodda, Co-founder and CEO of MoEngage. “Unfortunately, marketing and product teams struggle to meet these expectations as most tools only provide campaign automation and reporting. They do not deliver insights into customer behaviour, which can help brands craft personalised messages”.
MoEngage’s insight-led customer engagement platform brings together native and third-party data sources to help marketers create a comprehensive, unified customer profile. Additionally, MoEngage customers can harness the benefits of its strong partner ecosystem including partners such as Mixpanel, Segment, and Amplitude.
Powered by its intelligent AI-engine Sherpa, marketers can leverage AI-powered automation and optimisation to make orchestrating moments-based journeys a reality. With access to the right analytics, segmentation, and engagement tools, MoEngage enables hyper-personalisation at scale across multiple channels and touchpoints including mobile push, email, in-app, web push, on-site messages and SMS.
“We believe that our heritage in AI-powered, insights-led customer engagement alongside our three-tiered support strategy for customer success and commitment to product innovation, has contributed to our growth and recognition in the mobile marketing category,” added Dodda.
With this rapid growth, MoEngage has also strengthened its global team, product, and service offerings to meet the scale. Processing over 70 billion customer interactions and delivering over 50 billion messages to 500 million customers every month, MoEngage is one of the fastest-growing companies in this market and one of the highest-rated solutions by customers on . Their global team grew 10-fold across the board with a significant focus on customer success and growth functions, which helped the brand geographically diversify operations and build expertise across industries such as financial services and fintech.
is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. More than 1,000 customer-obsessed brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. With offices in nine countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. In the recent , MoEngage was named a leader in 8 different categories including Mobile Marketing and Marketing Analytics. MoEngage was also named a Strong Performer in the recent for Mobile Engagement Automation, Q3 2020.
SLK Software: Optimising performance in the digital economy
Established in 2000 in Bengaluru, India, SLK Software recognises that fast-paced digital transformation is creating an unprecedentedly fertile period of opportunity for global businesses.
As such, with a firm belief in the power of simplification and automation to yield new and exciting experiences, the company has been challenging the status quo for over 20 years through an approach that is:
- Relationship oriented
- Strategically focused on a desired outcome
- Reliant on automation tech
Believing in purposeful automation
SLK’s specialisation in automation tech is full spectrum: artificial intelligence (AI) and machine learning (ML), Computer Vision, Natural Language Processing (NLP), Robotic Process Automation (RPA), and more, are all part of its core competencies.
Citing 90% productivity improvements, 30% business growth through better customer experiences, and up to 20x faster go-to-market capabilities, the reasons for its focus are clear.
The company currently serves the banking, financial services, insurance, retirement services, M&A, manufacturing, and supply chain sectors. Solutions offered include:
- Intelligent Business Transformation
- Agile IT Automation
Accelerating workflow processes
The latter is a tool specifically calibrated to enable business users an easy method for capturing document processes. This can occur across any application, with these individual tasks then seamlessly combined for both improved compliance and governance.
Carol Castelloni, VP of Transformation at CNA Insurance, highlighted this as providing critical support in helping the company meet its business objectives:
“SLK’s Avo Discover tool accelerates how we can document workflow processes, measure impacts on enhancements, and identifies future automation opportunities.” Liberated from having to focus on these process-driven aspects of business, CNA Insurance has been able to refocus its attention on creative problem-solving instead.
Ultimately, this is the most important benefit that SLK brings: it optimises the back end so that clients can channel their energy towards what matters the most, customers.
Read more about SLK Software and CNA Insurance in the June 2021 edition of FinTech Magazine.
Pictured: SLK Software team (source)