PCF Insurance Service appoints Leah Jakaitis as VP of MS

The Utah-based insurance provider, PCF Insurance Services has appointed former Acrisure and Tulco Labs executive Leah Jakaitis as its VP of Marketing Science. 

Jakaitis is the latest in a series of high-level, strategic executive hires designed to support the company’s vast and diverse national network of partner agencies and to leverage the power of data and analytics to drive significant growth across the enterprise.

According to reports, PCF Insurance Services is a leading full-service consultant and insurance brokerage firm offering a broad array of commercial, life and health, employee benefits, and workers’ compensation solutions.

As a top 20 US broker, PCF’s agency-centric operating model and entrepreneurial environment support its tremendous growth profile, offering partners alignment through equity ownership, significant leadership incentives, and resources to over 2,000 employees throughout the US. 

A top executive role in PCF Insurance

As part of the role, who is also the former director of Business Intelligence for Carrot Fertility, is serving as a cross-functional strategic leader, specialising in the innovative application of data products to drive business impact. 

She manages data governance and strategy, marketing science initiatives, and data products. She also directly supports the PCF Marketing and Business Intelligence teams in the development of tools and resources for PCF agency partners.

Insurance business leader qualities

A dynamic and proactive business leader, Jakaitis founded and scaled Carrot Fertility’s data function, including overseeing full-lifecycle product management for data products, such as ROI models, engagement and utilisation projections, and financial forecasting tools.

In a former role, she also served as the Head of Marketing Science at Acrisure Technology Group and was a founding member of Altway Insurance, where she led a cross-functional team in go-to-market and marketing strategy for products in the insurance technology space. 

Jakaitis has also contributed industry and community thought leadership in the areas of marketing optimisation, authenticity in marketing, applied AI, and algorithmic marketing.

Data expertise and management in insurance

Speaking about the appointment, Rob Smith, President, Agency Operations, said, “Leah’s skillsets in these areas are vital to the rapid growth of PCF as we continue to advance our use of and leverage our data and technology to inform strategy to benefit our partners and clients.”

He continued, “It’s important for both our partners and employees to understand that the ideal end state of data science or market intelligence is not to do someone’s job for them. It’s to surface the most salient and relevant information to enable business leaders to make the best decision for their agency and their clients.” 

Jakaitis added, “My strength is leading world-class teams to solve data problems at scale by building innovative data products to drive business impact. I love interdisciplinary initiatives, ones that draw upon the greatest powers of data-driven, tech-enablement and applying them to deliver accelerated business growth.”