Jan 27, 2021

Kenyan insurtech raises $6m to insure African farmers

Joanna England
3 min
Kenyan insurtech raises $6m to insure African farmers
Agricultural insurance startup Pula to derisk millions of farmers and smallholders...


The Kenyan insurtech startup Pula has closed a Series A investment round of $6m with the goal of providing digital and agricultural insurance to African farmers.

Pan-African early-stage venture capital firm, TLcom Capital, led the round, along with nonprofit Women’s World Banking. 

The funding comes after Pula raised $1m in seed investment in 2018 from Rocher Participations, Accion Venture Lab, Omidyar Network and several angel investors.

Founded in 2015 by Rose Goslinga and Thomas Njeru, Pula provides agricultural insurance and digital products to assist smallholder farmers to manage climate risks, enhance farming practices and improve their incomes in the long-term.

According to a recent report by Mercy Corps, smallholding farmers produce up to 80% of the food supply in Africa and Asia. However, they face a 90% chance of crop loss due to environmental factors beyond their control. 

Most of them don’t have crop insurance and bad harvests result in their loss of income which doesn't get replenished until the following season.


Pula is driven by the goals of its founders to assist and improve the lives of African farmers. “When Thomas and I launched Pula in 2015, we had one goal in mind: to build and deliver scalable insurance solutions for Africa’s 700 million smallholder farmers,” Goslinga recently told TechCrunch

“With our latest funding, now is the time to break into new ground. In our five years since launching, we’ve built strong traction for our products. However, the fact remains that across Africa and other emerging markets, there are still millions of smallholder farmers with risks to their livelihoods that have not been covered.”

Farming values

Although agriculture insurance in the US and Europe holds an average premium of $1000, in Africa, the amount is just $4. However, though Africa represents less than 1% of the world’s premium value, the continent is home to 17% of the world’s farmable land. 

Traditional farming methods have led to a gap in calculating insurance values and many smallholders cannot afford insurance company visits. This results in many of them operating without insurance cover and then falling foul of natural risks such as floods, droughts and pestilence. 

According to reports, the latest funding round will enable Pula to grow operations in its existing African markets. So far, the startup has insured an estimated 4.3m farmers in Ghana, Nigeria, Tanzania, Ethiopia, Madagascar, Rwanda, Uganda, Mozambique, Zambia, and Senegal.

Technology solutions

According to its founders, Pula is offering solutions through using the latest technology and data to manage its coverage plans. The company’s Area Yield Index Insurance product uses machine learning (ML) crop research and collected data on weather and farming crisis, to assess risk and create the appropriate cover. 

Signing up customers has been challenging, according to Goslinga, who said optimism bias affects small-scale farmers. She explained, “Some think a climate disaster wouldn’t hit their farms for a particular season; hence, they don’t ask for insurance initially. But if they witness any of these climate risks during the season, they would want to get insurance, which is counterproductive to Pula.”

As a result, Pula has collaborated with incumbent banks. Farmers who take loans are then obligated to have an insurance policy through Pula. The startup is also working closely with local governments and agricultural companies and has over 50 insurance and reinsurance partners. 

So far, Pula has agreements with the World Food Programme and Central Bank of Nigeria, the Zambian and Kenyan governments, the One Acre Fund, Apollo Agriculture and agribusiness players such as Flour Mills and Export Trading Group.

Goslinga said, “The unit economics doesn’t work for us to work with farmers directly. But with banks, we know they provide loans to farmers with much better margins to pay for insurance. Also, we work together with government subsidy programs since they’re also interested in protecting their farmers.”

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Jun 18, 2021

TrueMotion insurtech acquired by Cambridge Mobile Telematics

3 min
US-based TrueMotion and Cambridge Mobile Telematics provide mobile phone telematics technology

Two leading US telematics firms have joined forces as Cambridge Mobile Telematics acquired TrueMotion, another Massachusetts-based insurtech firm. 

One of the world’s leading telematics insurtechs, Cambridge Mobile Telematics, was launched in 2010 and powers 65 enterprise programmes in 28 countries.

Meanwhile, TrueMotion, which launched in 2012, has enjoyed significant success as a telematics operator, raising US$10mn in its seed funding round in 2010, and then partnering with the motor insurtech Noblr in 2019. 

TrueMotion has also entered the European market, collaborating with LB Forsikring to promote safe driving in Denmark.

Telematics expansion

The joining of the companies means TrueMotion’s 150-strong workforce will join Cambridge Mobile Telematic’s already established team, along with their client list, which includes Travelers, Farmers, and Progressive. 

The new company will focus on increased interest in using telematics for crash reconstruction in personal lines claims and more innovation in the telematics space. 

Speaking about the acquisition, William Powers, CEO, and co-founder of Cambridge Mobile Telematics, described the move as an opportunity to explore new markets, expand throughout the US and bring telematics to a much wider customer base.  

"With this acquisition, we will use our world-class talent, technology, and scale to help our partners overcome the complex challenges of global road safety,” he added.

Ryan McMahon, VP of insurance and customer affairs for Cambridge Mobile Telematics, explained that expanding the company with additional talent and customers would help meet the demands of a growing telematics market. He also quoted data from a study by J.D. Power which revealed that personal auto telematics users have doubled in five years to 16% of policyholders.

McMahon told the press, “This market is rapidly expanding, and building more capabilities is more important than ever,” McMahon says. “Both companies follow similar philosophies and grew up in similar ecosystems, and now we’re bringing those cultures together.”

He continued, “Telematics is absolutely the future of commercial auto and rideshare, and it’s kind of a step up beyond the normal telematics."

McMahon added, “We will not only widen our lead in smartphone telematics, but also use our combined talent to invent new products for risk measurement, contextual telematics, and crash mitigation across emerging mobile, IoT, connected-car, video, and sensing technologies.”

Five reasons why telematics is in demand

  1. It reduces fuel costs and increases operational efficiency. This is a consideration for most commercial fleets given the rising costs of fuel
  2. The technology enables fleet managers to plan operations with greater precision by providing exact locations, timescales, and speeds of vehicles. 
  3. It improves driving standards and monitors driver behaviour, reducing detours and ensuring responsible driving. 
  4. It helps fleet health and maintenance by monitoring the health of operational vehicles.
  5. It increases corporate social responsibility in terms of care for the driver, the vehicle, the impact of driving in terms of emissions, and also the security of the vehicle itself.

Image credit: Getty


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