How Roamly provides digital insurance products for RV owners

We take a look at Roamly's mission to solve more than just affordable RV insurance and offers policies that are tailored to fit its growing customer base

Roamly Insurance Group (Roamly) is a full-stack insurance product for the travel market with a full suite of embedded insurance offerings, unlocking RV insurance to make owners' vehicles 'rent ready.'

Owned by Outdoorsy, one of the largest and most trusted online marketplaces for RVs, Roamly is an RV-focused insurtech and provides unique digital insurance products that eliminate the commercial use exclusion clause that prohibits online renting activity. 

Aided by its suite of more than 500 insurance licenses and proprietary products, Roamly delivers marketplace insurance products for this fast-growing asset class.

Milestone year for Roamly 

Roamly enables marketplaces to embed and offer a broad array of insurance products – such as rental insurance, trip and travel insurance, and pet insurance, among other offerings – directly to customers through simple booking flows. Additionally, the insurtech markets personal and professional insurance products to peer-to-peer and marketplace businesses. 

The company has recently announced that it has booked more than US$40mn in premium over the last 12 months. This milestone follows a year during which Roamly brought its new Pro and Personal products out of beta and saw sales accelerate by more than 222% in booked premiums for its new RV product suite.

"Following a year of incredible growth, we are delighted to have crossed this major milestone," says Aaron Ammar, Roamly's Chief Insurance Officer. "The demand we've seen play out over this past year tells a story we've heard time and time again — that customers want easy-to-access coverage and protection for travel. Roamly is helping professional RV rental operators and consumers sell and purchase insurance products through simple embedding tools, allowing us to place the most optimal products for all users directly at the customer's fingertips."

Insurance customers to increase as pandemic eases 

The RV Industry Association recently announced that RV shipments in the U.S. are expected to exceed 600,000 units in 2022, marking another record-breaking year for the industry. The growth in RV purchases, Ammar estimates, could generate more than US$10bn in RV loans in 2022, with each vehicle requiring insurance coverage.

Over the last six years, Roamly has seen annual growth at 295%. The company is expecting its growth trajectory to continue accelerating as the pandemic wanes and travelers start booking trips again.

"I am incredibly proud of the global team at Roamly and what we're able to provide to businesses and consumers through our technology and product suite," says Roamly CEO Jeff Cavins. "In the last year, our platform has delivered amazing service to our customers. It's exceeded our expectations."



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