Kinetic Insurance Appoints Jose Cruz Regional VP of Business

Cruz will lead Kinetic Insurance’s US business development and broker distribution as the company drives forward its scaling strategy

The US-based wearable technology insurtech, Kinetic Insurance, has named Jose Cruz as its new Regional Vice President of Business Development.

Cruz is now responsible for leading business development and broker distribution in California, Arizona, and Nevada. An industry veteran, he has over 15 years of commercial insurance experience in business development, point of sale activities, and revenue generation strategies.

Formerly an industry-leading business executive for several commercial insurance carriers, including WCF Insurance, Pacific Compensation, Willis, and Atlas General Insurance Services, San Diego-based Cruz will be working with agents and brokers to present the benefits of Kinetic’s wearable technologies. 

He’ll also be working hand-in-hand with all company departments to optimise Kinetic’s total brand offerings.

Kinetic Insurance operations and offerings

Kinetic Insurance is currently backed by Nationwide, AM Best Rated A+ XV. The insurtech provides workers’ compensation coverage combined with a technology-driven approach to worker safety. Policyholders are equipped with wearable technology designed to reduce injuries and losses. 

The wearables automatically detect unsafe postures and provide workers with real-time feedback whenever a high-risk motion occurs. With use over time, workers can improve their biomechanics, resulting in fewer injuries. Risk data can be viewed in the Kinetic dashboard and used to make targeted changes to workplace processes that can help to further reduce injury risk.

Speaking about his new role, he said, “Kinetic Insurance is offering something new and different that will help brokers stand out in a crowded workers’ compensation marketplace. With a Kinetic policy, brokers bring real risk mitigation to their clients. Companies receive and deploy our wearable tech, which is proven to reduce injury frequency by 50-60%. And our policy is backed by Nationwide, one of the largest and strongest national brands in the insurance industry.”

Established insurance industry figure 

Cruz’s industry reputation as a keen strategist when it comes to business development will bring several leading trading partner relationships with him to Kinetic, explained Ronnie O’Dell, Vice President, head of distribution & business development

He said, “Jose brings to Kinetic Insurance both strong and established trading partner relationships with high performing sales producers that represent several of the nation’s Top 100 commercial brokers.”

He added, “This network of producers has come to rely on his knowledge and expertise in placing middle to large accounts, and regularly invite him to co-sell directly with the policyholder.”


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