Cover Genius and SAS pen travel protection partnership

Leading insurtech Cover Genius has partnered with Scandinavian airline SAS to announce a new exclusive customer protection programme

Cover Genius, a market-leading insurtech for embedded protection has partnered with the Scandinavian airline SAS to launch an exclusive travel protection programme. 

The AI-backed protection options now available to SAS customers cover 25 European countries and the US – and can be implemented globally as SAS aims to continue its growth. 

New Cover Genius-powered protection options are embedded directly into customer booking flows, benefitting passengers with AI-backed product recommendations and price optimisation, as well as a seamless claims experience.

An exclusive embedded protection partnership

The deal between Cover Genius and SAS saw them jointly develop the newly launched embedded protection products, providing tailored protection for any global destination. 

Customers can dynamically bundle and unbundle the new product offerings, giving flyers increased peace of mind while opening up new revenue streams for SAS.

Peter Smith, VP of Partnerships, Travel at Cover Genius, says: “While tourism is on track for a full recovery this year, airlines are looking for new ways to entice travelers back to the skies with a sense of protection.

“We’re excited to co-create this exclusive partnership with SAS to provide peace of mind and an improved customer service experience should travel plans not go as expected. Convenience and client loyalty are at the core of offering embedded protection for travelers, which also offer SAS additional revenue growth as the industry continues to recover.”

In addition, customers who take out a SAS embedded protection policy will be able to make a protection or cancellation claim for any destination in real time with XCover.

Cover Genius’ global distribution platform, XCover enables customers access to near-instant claims payouts in over 90 different currencies. The platform is also available in 40 different languages. 

Caroline Bergström, Head of Ancillary Products, Connectivity and Retail of SAS, adds: “This partnership with Cover Genius allows us to cater to our travelers’ preference for a dynamic and tech-forward solution that is easy to use, convenient and scalable.

“We are proud to be able to offer relevant and clear protection options that will help welcome more passengers on board and ensure that every aspect of the customer journey is as good as it possibly can be.”


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