Dundas Life, a digital brokerage company is aiming to make life insurance for its customers in Canada more accessible by providing a way to buy life insurance online. Using a digital-first approach, Dundas Life plans to eliminate the “traditionally convoluted” process of buying insurance, which has turned consumers away and left them unprotected for the unexpected.
Gregory Rozdeba, Co-Founder and President at Dundas Life, believes the insurance buying process needs to be altered, with a digital platform helping to achieve that by streamlining the process from start to finish.
"The industry has failed to incorporate even the most basic of technology solutions that have been present in other industries for over a decade. Our mission is to make life insurance a reality for more Canadians by providing the most accessible information, expertise, and personalised service available anywhere", said Rozdeba.
How does Dundas Life’s online life insurance work?
The company says that through an online rate comparison calculator, customers can instantly get a quote, comparing rates across leading Canadian insurers. This ensures customers don't overpay for insurance and sign up for services they don't need, which is another common issue across the insurance industry.
“For those looking for more personalised service, Dundas Life allows customers to speak live with a licensed online advisor to help find the solution that best fits their situation.
Customers can fill out their life insurance policy application securely online to be reviewed by an advisor. The entire process from policy selection to completed application takes as little as 15 minutes”, the company said.
In case of a claim, Dundas Life advisors are there to help navigate the insurance claims process. The personalised service makes it easy to contact an advisor and get the claims process started quickly.
"In a world where almost anything can be purchased with a few clicks on your phone, we believe the insurance industry needs to catch up to the expectations of the modern consumer”, said Rozdeba.
Dundas Life works with top insurance carriers like Industrial Alliance and RBC who have a strong track record of paying out billions of dollars in claims.