Urban Jungle Raises €14m in Series A Funding

Urban Jungle, a London-based insurtech startup hopes to revolutionise home insurance for 'generation rent'

London-based insurance broker Urban Jungle has successfully raised over €14m in a Series A funding round. The start-up aims to expand its innovative home insurance offerings, targeted towards renters and homeowners. The funding round was led by Intact Ventures, a North American-based venture capital firm with a strong foothold in the insurtech sector.

The insurtech startup, known for its data-driven and customer-centric approach, intends to use this significant investment to enhance its technology platform and increase its market presence in the UK. The startup aims to make insurance more accessible and affordable for the younger demographic, often referred to as 'generation rent'.

The UK home insurance market has shown varied trends over recent years, reflecting shifts in pricing, policyholder behaviour, and market size. As of 2024, the market is projected to be worth US$5.30bn, with expectations of growth to US$5.88bn by 2029, demonstrating a compound annual growth rate (CAGR) of over 2.11%. This growth trajectory highlights the increasing value homeowners place on protecting their properties amidst rising property values and household numbers​. 

Furthermore, the market's response to economic pressures has been significant, with a majority of policyholders actively seeking better deals annually. Around 90% of combined building and contents insurance policyholders were existing customers, yet half of them opted to renew, while 40% chose to switch providers, driven primarily by pricing considerations​.

Jimmy Williams, co-founder and CEO of Urban Jungle, expressed enthusiasm about the future, stating, "This investment represents a pivotal step forward in our mission to transform home insurance with technology. We are excited about the opportunities this funding will create to further innovate and grow our offerings."

Leveraging Technology for Growth

The startup has made significant strides since its inception, attracting over 200,000 customers. With this new capital infusion, Urban Jungle plans to double down on its growth efforts, with a strong focus on using machine learning technologies to improve the customer experience and streamline claims processes.

Speaking to Sky News, Williams says: "Our technology means we can screen out fraudsters and help genuine customers get a much better deal, which is particularly important in the current economy."

Urban Jungle's approach attracted notable investors, including Ingka Group, the largest IKEA franchise, and the Sony Innovation Fund which also participated in the funding round. This partnership highlights the startup's potential to reshape the insurance landscape and cater to the needs of modern consumers. The Sony Innovation Fund is among the investors in the funding round which took the total raised by Urban Jungle to over £43m since its 2017 launch.

As Urban Jungle continues to expand, the company remains committed to its core values of fairness and transparency, striving to offer insurance solutions that are both comprehensive and comprehensible. With a clear vision and solid financial backing, Urban Jungle is well-positioned to disrupt the traditional insurance market and offer enhanced services that resonate with today's dynamic consumer base.


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