Priceline, Cover Genius: New Embedded Travel Protection

Priceline, an online travel agency for finding discount rates for travel-related purchases such as airline tickets and hotel stays, has partnered with Cover Genius, a leading insurtech firm specialising in embedded protection.

The new partnership will launch in North America, the collaboration aims to offer improved travel protection for flights, hotels, rental cars, and packages booked through Priceline.

Through its integration with Cover Genius' acclaimed global distribution platform, XCover, Priceline provides its customers with a range of features designed to enhance their travel protection experience. Once protection is purchased, users can effortlessly review policy details, access support, file claims, and receive immediate payments for approved claims via their XCover Account. Cover Genius supports a seamless digital claims process with policies available in over 40 languages and instant payments in more than 90 currencies. This efficient service is reflected in their industry-leading post-claims Net Promoter Score.

“We’re excited to collaborate with Priceline to bring our customer-centric protection to their travellers,” says Angus McDonald, CEO and Co-founder of Cover Genius.

“We avoid ‘off-the-shelf’ offerings and build technology-driven solutions that we constantly test and iterate for the best possible insurance experience. This helps develop meaningful touchpoints with customers and drives additional revenue for our partners – in fact, after launching with us, Priceline saw an increase in insurance attach rates.” 

With the US travel and tourism market projected to generate US$198.70 billion in 2024, offering robust travel protection is essential for brands aiming to foster loyalty and protect customer investments. As the preferred insurtech partner for many of the world's leading travel brands, Cover Genius employs an innovative approach to travel protection. This includes a single API that supports multiple lines of insurance, AI-driven recommendations to tailor policies to individual customers, UI testing capabilities for growth optimization, and a variety of products like CFAR, available quickly across all 50 US states and over 60 countries.

“Our partnership with Cover Genius reinforces our commitment to revolutionize travel through pioneering technology,” says Lucy Bueti, Vice President, Rental Car and Ancillary Products at Priceline. “Through Cover Genius’ flexible platform and range of technology features, we’re able to launch and continuously improve our travel protection products to ensure they cater to the evolving needs of our customers. With the peace of mind their trip is protected, our customers can focus on the moments that matter most during their travels.”