Global Insurance Market Sees Historic Rate Decline in 2024

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Explore the findings from Marsh's latest Global Insurance Market Index with InsurTech Digital
Marsh's Global Insurance Market Index provides insights into trends affecting all kinds of insurance sectors, including property, cyber and casualty

Global commercial insurance rates have declined for the first time since 2017, dropping 1% in Q3 2024, according to Marsh's latest Global Insurance Market Index. The shift marks a significant turning point in the market cycle, driven by increased competition and enhanced risk modelling capabilities.

Property sector leads the decline

The property insurance sector led the downturn with a 2% decrease, contrasting sharply with Q1 2024's 3% rise. This significant shift reflects growing competition among insurers, particularly evident in mature markets where technological advancements in catastrophe modelling have refined risk assessment capabilities.

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Regional variations highlight market complexity

The Pacific region experienced the most pronounced decline at 6%, followed by the UK at 5% and Asia at 4%. However, the US and Latin American markets maintained an upward trajectory, both recording 3% increases. Properties in high-risk areas such as the US Atlantic coast continued to face pricing pressures, with insurers remaining cautious due to recent storm activity and climate data.

Pat Donnelly, President of Marsh Specialty and Global Placement at Marsh, said: “We are watching the markets closely for any impacts from the recent devastating storms during the North American hurricane season, and continue to offer support to our clients and the broader communities affected by them,” he said.

Pat Donnelly, President of Marsh Specialty and Global Placement at Marsh | Credit: Marsh

Financial lines show sustained softening

The financial and professional lines sector recorded its ninth consecutive quarter of rate decreases, dropping 7%. This sustained decline reflects the market's growing comfort with risk assessment in this space, aided by improved data analytics and automated underwriting processes.

Cyber rates fall despite risk concerns

Cyber insurance rates fell 6%, but this decline comes with important caveats. The reduction in rates coincides with a proliferation of cyber exclusions in standard policies, creating a more complex risk landscape that requires sophisticated technological solutions to address coverage gaps.

Marsh's latest Global Insurance Market Index report is eye-opening | Credit: Marsh

Casualty rates buck the trend

Casualty insurance bucked the broader downward trend, rising 6% globally. This increase has been attributed to the growing influence of social inflation and substantial jury awards in US courts. The trend has prompted several insurers to implement AI-driven claims assessment tools to better predict and manage litigation risks.

Technology driving market evolution

The regional variations in rate movements highlight the increasing importance of localised risk assessment capabilities. While Europe saw no overall change in rates, other regions experienced significant fluctuations based on their specific risk profiles and market dynamics. Canada, India, the Middle East and Africa all recorded moderate declines, demonstrating the varied impact of market forces across different geographical regions.

This quarter's results suggest a fundamental shift in how risks are being assessed and priced, with technological innovation playing an increasingly crucial role in the insurance sector's evolution. The varying regional responses to market pressures indicate that local conditions continue to significantly influence insurance pricing, despite the global trend toward rate softening.

Marsh is one of the world's leading insurance firms | Credit: Marsh

What do these trends mean for society more broadly?

The recent shifts in commercial insurance rates signal broader economic and societal challenges, particularly around climate vulnerability and cyber security. While the general rate decline might appear positive for business costs, the regional variations and specific increases in areas like casualty insurance suggest a market responding to mounting societal risks, potentially affecting everything from coastal property development to digital security investments.


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