Trust Travel and Qover: Partnering for Embedded Protection

Trust Travel, a key player in the TUI Belgium portfolio, is leveraging Qover’s orchestration platform to embed insurance products directly into the point of sale.

The move aims to simplify the often cumbersome process of acquiring travel protection by offering relevant cover at the moment of booking.

Seamless digital orchestration

By utilising Qover’s technology, Trust Travel provides a streamlined experience that spans the entire policy lifecycle. The integration allows customers to view coverage details, receive digital documentation and manage claims through a unified interface.

This approach reduces operational friction for the brand while ensuring customers have a clear understanding of their protection.

The new suite of products includes cancellation insurance, medical assistance and luggage cover. These are available as both temporary and annual policies, designed to mitigate the risks associated with unexpected changes to travel plans.

Quentin Colmant, CEO & Co-Founder at Qover, says: “Trust Travel and TUI Belgium set a high bar for customer experience in travel.

"Embedding protection into the booking flow means travellers get the cover they need without leaving the journey. In that way, we enable Trust Travel to deliver a digital-first experience from purchase to claim.”

Enhancing peace of mind

For Trust Travel, the partnership represents a shift towards a more proactive insurance model. By integrating the offer at checkout, the brand ensures that protection is not an afterthought but a core component of the travel purchase.

Hans Van den Bossche, Head of Travel Insurance at Trust Travel (a TUI Belgium brand), notes: “At Trust Travel, we want every customer to start their journey with complete peace of mind.

"Our collaboration with Qover allows us to offer the right protection at the right moment – simple, digital and fully integrated. Qover's scalable and reliable platform makes them the perfect partner to bring this vision to life.”

New opportunities for travel agents

Beyond the direct-to-consumer digital flow, the partnership creates a significant commercial avenue for TUI Belgium’s retail shops and independent travel agents. These partners can now offer Trust Travel’s insurance products independently of TUI Belgium trips.

This is particularly beneficial for agents who may not hold specific financial licenses, as it provides a compliant and simplified way to refer insurance products to their clients.

Chantal Van Wulpen, Head of Travel Insurance Commercial Strategy at Trust Travel, adds: “What truly sets our digital solution apart is the freedom it offers. Every travel agent can also offer our travel insurance products independently from selling TUI Belgium trips. It is the perfect answer for travel agents not holding an FSMA licence. Worry-free, with significant time saved and attractive referral fees.

"This way, we not only create more flexibility and substantial time-savings but also additional commercial opportunities.”