Tide Adds Insurance to SMB platform with Admiral Deal
Tide, the business management platform based in London, is introducing an insurance offering for small and medium-sized enterprises, embedding coverage options directly within its current app.
The firm is collaborating with Admiral Business to provide three initial products: Employers' Liability, Public Liability and Professional Indemnity insurance.
Tide presently supports more than 14% of UK small and medium-sized enterprises through its platform, which integrates banking, invoicing and payroll capabilities.
The insurance introduction marks a broadening of the firm's offerings, seeking to consolidate business management tools within a single interface.
The new offering utilises data Tide already possesses about member enterprises, including turnover, industry sector and employee numbers, to pre-populate application forms. This method could reduce the time required for enterprises to obtain insurance quotes and complete purchases.
Addressing SMB underinsurance
The UK small business sector faces ongoing underinsurance, with many firms operating without adequate coverage for liability risks. Tide's entrance into the insurance market targets this gap by embedding insurance options within the platform enterprises already use for financial management.
Admiral Business, which operates as the small business division of Admiral Group, brings existing insurance market expertise to the collaboration. The firms are introducing the offering with three core business insurance products, with plans to expand the range in 2026.
The embedded insurance model enables enterprises to manage their coverage alongside other financial services within the Tide app. Users can access insurance products without navigating separate platforms or completing multiple application processes.
Digital platform expansion
Tide's move into insurance follows a broader industry trend of financial technology platforms expanding beyond core banking services. The firm has built its business around connecting multiple business management functions, from accounting to payment processing, through a single digital interface.
Oliver Prill, who leads Tide as Chief Executive, says the insurance introduction aligns with the firm's focus on reducing administrative work for business owners.
"We're constantly looking for ways to save our members time and make running a business simpler," he says. "Tide Insurance brings seamless, tailored insurance directly into the Tide app - so SMBs can protect themselves and their teams without wasting hours on paperwork."
Prill points to ongoing gaps in small business insurance coverage.
"For too long, small businesses have been underserved and underinsured," he says. "Tide Insurance helps bridge that gap by making insurance more accessible, relevant and easy to manage alongside everything else they do with Tide."
Admiral Business collaboration
Admiral Business was selected as the initial insurance partner based on its position in the UK market.
Emma Huntington, who serves as CEO of Admiral Business, describes the collaboration as combining insurance underwriting capabilities with digital distribution infrastructure.
"We're excited to partner with Tide to embed tailored insurance directly into their app, making protection more accessible and seamless for SMEs," Huntington says. "This reflects our commitment to challenge convention and use innovation to make insurance smarter and faster."
She emphasises the integration between insurance provision and banking services. "By fusing our insurance expertise with Tide's smart digital tools, we're simplifying protection and integrating it into everyday business banking," Huntington says.
"It's a step towards our ambition to make insurance easier to access and understand."
The offering will begin rolling out to Tide members shortly, with both firms planning to introduce additional product features throughout 2026. The partnership could represent a change in how small and medium-sized enterprises access insurance products, moving away from standalone applications towards integrated platform experiences.
By leveraging existing business data already held within the Tide platform, the service aims to streamline the traditionally time-consuming process of obtaining business insurance coverage.