Admiral Teams Up with Google Cloud for Digital Overhaul

Admiral is based in Cardiff, Wales.
Admiral has strategically partnered with Google Cloud to revolutionise its operations, enhance customer experiences, & drive innovation

UK-based financial services powerhouse Admiral has set its sights on elevating operational efficiency by diving headfirst into the transformative capabilities of the cloud. Opting for Google Cloud as its strategic ally, Admiral is ushering in a new era where core insurance operations, from policy administration to digital systems, are seamlessly powered by Google's cutting-edge platform.

The collaboration goes beyond mere integration; it positions Admiral to forge ahead in developing innovative digital products and services. One exciting prospect is the enhancement of their customer-facing mobile app, promising a more intuitive and streamlined experience for users.

Accelerating time-to-market through tech synergy

In a move that underscores Admiral's commitment to delivering top-notch services, the collaboration with Google Cloud is set to expedite the introduction of new products and services. The adoption of containerised cloud applications and novel software development practices will be the driving force behind this accelerated time-to-market strategy.

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"With our customers at the heart of everything we do, Admiral is delighted to join forces with Google Cloud to help us achieve our strategic goals,” comments Alan Patefield-Smith, CIO at Admiral. 

“Google Cloud's cutting-edge tech and expertise allows us to accelerate our digital transformation journey and helps us to deliver forward-thinking customer experiences.”

Admiral's growth trajectory and strategic alliance

As a formidable player in the financial services landscape, Admiral, forming a crucial part of the Admiral Group, has solidified its standing as a leader covering motor, home, and travel insurance, insurtech, and legal services. 

Boasting over 7,500 employees and serving nearly 6.5 million customers in the UK alone, Admiral's impact is undeniable.

The strategic partnership with Google Cloud positions Admiral to harness the power of data analytics, AI, and machine learning services. Helen Kelisky, MD for the UK and Ireland at Google Cloud, applauds Admiral's commitment to innovation:

“Admiral is an innovative insurer that has delivered many firsts to the market,” adds Helen Kelisky, MD for the UK and Ireland at Google Cloud. 

“We’re proud to support its continued commitment to giving customers the very best products and services across its insurance portfolio.

“We look forward to strengthening our existing relationship with Admiral to help it accelerate its change strategy and deliver even better experiences.”

Four pillars of collaboration: data, digital, operations, and skills

This close-knit partnership between Admiral and Google Cloud revolves around four core areas:

  • Data and AI: Admiral taps into Google Cloud's prowess in data analytics, machine learning, and Gen AI capabilities, strategically integrating data-driven decision-making across the organization.
  • Digital Experiences: Armed with a centralised view of data, Admiral aims to deliver personalised and seamless digital experiences to customers, enhancing their interaction with offers and tailored services. Google Cloud will also play a pivotal role in fortifying Admiral's digital channels, including its website, mobile app, and contact centre.
  • Operations: Hosting core policy management and billing platforms on Google Cloud empowers Admiral to swiftly scale its technologies, meeting customer demand, and improving time-to-market for new features.

Skills: In a forward-thinking move, Admiral commits to upskilling its workforce in cloud computing and data analytics in collaboration with Google Cloud. This ensures that Admiral stays ahead of the curve, leveraging the latest cloud technologies to deliver innovative products and services. Additionally, Admiral remains dedicated to supporting external initiatives such as Code First Girls in partnership with Google Cloud.


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